Online Gaming and Esports in India
The Fantasy Sports Boom
Dream11 and others turned cricket's popularity into a huge business, with sponsorship of leagues and national teams.
Cricket plus phones equals a boom.
Growth
Dream11, founded in 2008, became a unicorn and India’s largest fantasy platform.
Users
Tens of crores of users joined, mainly for cricket.
Sponsorship
Fantasy firms sponsored the IPL, and Dream11 became the Indian cricket team’s jersey sponsor.
Economics
Platforms kept a share of entry fees.
An IPL night
Users pick players before a match and compete for cash prizes.
Assuming this was a small niche
It was a very large industry.
Key takeaways
- Dream11 became a unicorn.
- Cricket drove growth.
- Firms sponsored major teams.
- Platforms kept a fee share.
No recording for this one yet - EconReader can read it aloud for you.